I was recently reminded of the challenges that all photographers are faced today when asked to shoot a wedding in August. Technology has changed photography over the last 10 years by making better cameras for lower prices. DSLR’s are affordable to so many more people with cost of entry in the $400 area. This has flooded the industry with “photographers” that are willing to spend all day shooting for the same amount they paid for that low end DSLR or even less. As a freelance photographer with a full time job, I am fortunate my livelihood doesn’t rely on my photography. Photographers all start somewhere and many will start off not charging anything to build their portfolio. I did it and recently did some portfolio building shoots myself. The difference? I have been shooting photography for 7 years and had examples of my previous work. However, I would never recommend going this route when the pictures truly matter. Weddings are a prime example of this. Today, you can get someone to shoot a full day wedding for $400 and sometimes less. That is 12 hours of time to cover an entire wedding day plus post processing – if the photographer knows how to post process photos. This is a very special time and moments that will only happen once. Would you take your car to someone just because they have a garage and tools? I hope you said no. When the photos you seek matter, you need to select the right photographer for YOU. Make sure to ask to see a full session so you aren’t seeing only their best work (portfolio). Make sure you like the photographer’s style. Make sure you meet with the photographer to ensure their personality meshes well with you. Remember, photography is about capturing that moment – a memory for a lifetime. Sometimes it is about capturing the details of your product or car. No matter what you need captured, there is value to making sure it is done right. When considering photographers, cost should not be the deciding factor. What do you feel is most important when finding a photographer to work with?